Facebook Ads - Carpet Bombing Strategy

The Carpet Bombing Strategy in Facebook Ads is commonly employed by digital marketers for local businesses operating within a specific geographic location. In Carpet Bombing strategy we keep the coverage of audience very wide while defining their age range and gender. We use Videos for creating remarketing audience on the basis of how many people watched our video and by which percentage of video in order to retarget those viewers of the video for our product’s marketing.  

Before starting the Facebook Ads Carpet Bombing Strategy, first - we should have an Ad-Video, second - we should have a List of Street Addresses of our competitors within that geographical area and third – the zip code or address of our business location and then launch a series of interrelated campaigns first to get traffic on our Ad-Video and then retarget the audience to engage them in conversation with us.

In a powerful & result oriented Carpet Bombing Strategy, we follow below mentioned steps: -

1)  Launch a campaign using our Ad-Video to get views/traffic on our video where we target the people who are living around the business locations of our competitors and for that we use the business addresses or zip codes of our competitors and set a radius of 1mile for each competitor.
 
2)  Ask Facebook to build a Hyper-Targeted Custom Audience of the people (within those locations) who have watched minimum 75% our Ad-Video.
 
3) Launch a retargeting campaign using the Ad-Video and our business address (setting its radius 5 miles), asking Facebook to retarget the Custom Audience it has built at the backend where we are going to engage the audience in conversation with us or to make an offer and have them come into our business establishment.
 
The First Campaign is launched to use the Ad-Video to get views and then we use the Second Campaign to retarget the custom audience (of interested people), which was built by Facebook at the backend, to engage them with us.